In honour of Copenhagen Fashion week SS10, which started August 5TH, I was contemplating over various Scandinavian designers which incite the hyena wildness. The Swedish Label Minimarket was the uno that came to mind. Minimarket is the whole ticket, its colourful and very cartoon like and brings a unique style to the fashion globe. I use its lookbook as a style influence as the hyena currency at times does not stretch far enough to acquire one of these accoutrements. Minimarket will also be on the Runway at the Copenhagen Fashion Week SS10.
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