Supersweet Digital Magazine

4 Sept 2009

Someone else's Rice Cakes always looks tastier, and the eyes in this case do not deceive, SUPERSWEET Digital gives me the hunger of all hyena's commingled for, Music, Art, Fashion and culture. What first, attracted my hyena attention about Supersweet was how this Digital Magazine arose, a story is one that stretches the reaches of two continents, from Eastern Asia to Western Europe.

In a basement club in downtown Bangkok was a monthly indie disco by the name of Dudesweet.It was practically the only place in the city where the rock/indie/punk/goth/etc kids could go and dance to the music they liked, but it was still virtually impossible to buy the music, or hear anything about the bands that we loved.Clubs and event planners have tried and failed to create a space where so-called creatives can congregate. This is exactly where Dudesweet has succeeded in building its fanbase,among fashion designers, magazine editors, program directors and other commentators on taste and trends.

Eighteen months later came SUPERSWEET, intended as a magazine to accompany the party, and also something fun to do in the minds of the two disillusioned former art students who started it.Supersweet Digital is based in London and intended to the people here.and around the world.

A Axiom after my own heart, and to make something out of wood and paint it red, Supersweet have a digital online shop which stocks the likes of, Steve J Yoni P, Alexandre Herchcovitch, Atelier 1 and Alex Chloe. Steve J and Yoni P have sold out their Autumn/Winter range in various places already. Supersweet is a que of a rico place to get your hyena hands on some, grunge revival - over-sized checks, long sleeves and plenty of cajones when it comes to sharp and sexy tailoring.

SteveJ & YoniP Check Dress



SteveJ & YoniP Check Deco Skirt





My Supersweet picks, Teerabul Songvich skirt in multicoloured leather sequin detail, Alex and Chloe Gold swords chain and woods to water chain.MAFIA Black Aviator Pendant Necklace in Bronze and Gold Plating and Mafia Roberts style Radio Ring in Bronze.

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