Prada Mens Spring/Summer 2010 Ad campaign

Cinematic experience should make you forget you are sitting in a theater

Prada presents 'First Spring', a short movie directed by the captivating cinematic photography Chinese artist Yang Fudong for the Prada Mens Spring/Summer 2010 advertising campaign. The original idea of the video comes from 'spring', which is a opportune time of year, when things start to grow and take form again. as a chinese saying goes, 'the whole year's work depends on a good start in spring' Featuring the muses of the houses current campaign, Jacob Coupe and Adrien Sahores, like travelling strangers transported into traditional China circa 1930's 1940's, provising an almost film noir vibe.

The entire ensemble participates in a visual surreality, not a word is spoken throughout the 10 minute film. and hints towards both straight and gay sexual tension of silent intimacy. Every muse in this film piece, does a fantastic job of conveying there emotions without words. Prada boldly pushes the global envelop with this Ad campaign. 
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