Fashion can at times be materialistic, It's all about being in with the latest trend, where luxury goods and fashion items are promoted as being necessary, or essential for fulfilling life VERSUS understanding the inspiration and motive behind a collection, and acknowledging craftsmanship.
.....................I see fashion as an art form, you know? A way of self-expression. |
Thus If I come across anything which has purposeful consequences and fruition related to the Fashion industry, I unhesitatingly prick up my ears. This occurred when I received an email from fashion designer Kavita Parmar sharing a preview of the IOU Project. The team at IOU project are striving to transform the entire process of manufacturing garments, via fusing fashion design and supply chain in an innovative way. IF YOU'RE CONFUSED WATCH THE VIDEO! it explains it a whole lot better.
dedicated to making every piece unique and fresh from small batches of fabrics handwoven in India
The IOU Project will be launching their clothing line at the end of the month!
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ReplyDeletelooks like a movement which would be benifical, enjoyable video. :-}
ReplyDeleteCool Video, hope this ethos rubs off on other companies.
ReplyDeleteAh, I got a mail from them the other week. I like their concept, I just wished I could see some clothing too :)
ReplyDelete@Anjj I usually never get round to posting new collections, received via emails, but felt I would make an exception for this. since I'm a huge advocate of Gandhi's methods!
ReplyDeleteI guess all will be revealed at the beginning of May! you can see some of their previous stuff on other blogs if you wanna have a look!
Interesting idea, look forward to seeing their pieces.
ReplyDeleteHi - I am really delighted to discover this. great job!
ReplyDeleteOh, great tip, I took a look and their clothing is actually pretty sweet.
ReplyDeleteAnd I also was thinking of posting this, but never got to it. Glad you did though, praise Ghandi :)
This really hit me!! And I will definitely follw their movement!! :D
ReplyDeleteSuch interesting idea... looking forward to see the clothing line.
ReplyDeleteYour blog caught my attention.. will be following you. have a sunny weekend, xxx
polkadotsky0.blogspot.com
This is interesting... I think this is what fashion is all about: not giving a damn what people say as long as you are you...
ReplyDeletexx,
betz
Empire State of Heart
First time hearing of this, but what a remarkable idea!
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